For the love of…

Written By georgina waterhouse

CLEVER + CREATIVE valentine’s day campaigns, ads + retail windows that won’t make you (love) sick.

Whether you’re all for it or think it’s a total waste of money, Valentine’s Day always brings out the same old clichés.

I’ve scrolled through my phone—retail windows, mailers, billboards—hoping to find some standout Valentine’s gems. Spoiler alert: there weren’t many.

So, if you’re searching for fresh inspiration, you’re in the right place. I’ll keep this post updated, so check back for ideas that break the mould. Because let’s be honest, we’ve all seen brilliant creative ideas shot down for not being “commercial” enough.

Cheeky campaigns

Dating apps

Food brands

RETAIL WINDOWS + STICKERS

valentine’s day Facts to make us sound even smarter!

  • Estimated spending on Valentine’s Day totaled £2.1 billion in 2024. (Mintel.com)

  • 62% of 16-34-year-olds bought something for themselves for Valentine’s Day. (Mintel.com)

  • Brits are planning to spend an average of £50 each for Valentine's Day, whether that's buying gifts for a loved one or enjoying a nice meal. (Finder.com)

  • Men were expected to spend twice as much on Valentine’s Day compared to women. (Wallet Hub USA)

  • Online dating activity increases between February 1 to February 14. (Wallet Hub USA)

  • 9 million wedding proposals were made on Valentine’s Day. (Wallet Hub USA)

  • The Victorians began the trend of giving flowers for Valentine's Day. (Country Life)

georgina waterhouse