Belmond’s long shots series
Slow down. Breathe in. Tune out the noise.
A RADICAL APPROACH IN THE WORLD OF LUXURY.
Over the last decade, I've worked with several luxury hospitality brands, many focusing on wellness and helping people reconnect with themselves, nature, and stillness. But one brand has really stood out to me recently. Since the start of the year, Belmond has been doing something beautifully simple: encouraging us to slow down.
The “Long Shots” series is a collection of 60-minute ambient films from places like Portofino, the Scottish Highlands, and Rio. No voiceovers. No marketing fluff. No agenda. Just the beauty of being there, capturing the sights and sounds of Belmond hotels, trains, cruises, and safaris in exquisite detail. Just the sound of waves, wind, footsteps, and stillness.
It’s cinematic mindfulness, and in a world of fast content, it feels almost radical. It’s not just the visuals, either. Everything from the copy's tone to the typography's softness feels like an intentional exhale.
It’s a refreshing take from a hospitality brand that gets the meaning of time well spent and is anchored to Belmond’s ‘Slow Luxury’ brand DNA. Whether you’re between meetings, daydreaming about your next trip, or just craving five minutes of quiet, this is your invitation to pause and a gentle reminder that life’s best journeys happen at a slower pace.
You can immerse yourself in all the films here. If you haven’t much time, head to Belmond on Instagram to see the short and immersive reels. Which one do you love the most?
PORTOFINO
Gentle waves roll over the pebbles at Baia di Paraggi. The town's little piazza slowly wakes up as people wander in the morning sun. Catch the sparkle of sunlight on the Ligurian Sea and relax on the terrace at the Splendido, a Belmond Hotel, while boats drift lazily across the bay.
🎥 Watch on YouTube.
RIO DE JANEIRO
Feel the warmth of the sun on Copacabana Beach, hear the waves hitting the shore, and sip a Caipirinha under the shade of your beach umbrella. Watch palm trees sway by the pool, step inside the Copacabana Palace, a Belmond Hotel, to freshen up, or ride up Sugarloaf Mountain to see the city bathed in golden light.
🎥 Watch on YouTube.
Scotland
Hop on board the Royal Scotsman, a Belmond Train, and enjoy the peaceful beauty of the Scottish Highlands. Settle into a cosy tartan armchair as lochs, forests, and mountains roll past your window. Let the soft clack of the train tracks soothe you, sip a glass of whisky, and take in the view as the sun sets over the hills.
🎥 Watch on YouTube.
TYPOGRAPHY
A mix of different typefaces gives each destination its own feel, whether it's the laid-back vibe of Portofino, the wild beauty of the Scottish Highlands, or the vibrant buzz of Rio. Nothing feels rushed or overly polished, and the fonts are carefully chosen to match the gentle, sensory flow of the journey.
I'm looking forward to seeing how this campaign grows and how the brand keeps its connection with us and its destinations feeling fresh and true to its spirit.